The same article detailed new research that has reinforced the importance of producing great headlines—something that savvy content marketing professionals in Houston, TX, such as Digital Sales Development, have always tried their best to do.

The study attempted to identify the types of headlines readers resonated with the most. Through the analysis, researchers found out that majority of online users still favor number headlines, such as “27 Ways to Keep the Doctor Away.” This was followed by a preference for reader readdressing, such as “Ways Your Driving Habits can Save You Money.