A look at the websites of several companies or talented individuals like musicians will yield pages for their special videos. You’d know a video has gone viral when it has been viewed and shared over social media thousands of times. The potential of online videos gives business operators a chance to use it as a marketing tool – an aspect that professionals at brand reputation marketing in Houston, TX can help you with.

In the Workplace

Some online marketers claim that companies can take a hit on their branding when they don’t show videos of their employees at work. Ideas for marketing videos may include short interviews with some employees stating the positive aspects of the business. It even works as a recruitment tool when say your firm is expanding; you only need to guide them to your website’s Careers/Employment section.

Quality Counts

Every marketing video for your business should be backed up by good production values and a clear message. When uploading your videos for online users, you must ensure that these upload properly and will not hiccup as they are viewed. Several video marketing studies indicate that over two-thirds of viewers would rather switch to another video than wait for the current one to finish buffering; worse, delayed videos may even cause users to press the “Dislike” button.

A professionally-produced video that strengthens a brand’s credibility is an important step in connecting with more customers. Lights, camera, action!

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