Basically, social media optimization (SMO) is differentiated from search engine optimization (SEO) by the type of content it utilizes. describes SMO as more art than science because there’s no definite standard or format for which the articles can be patterned. The main goal is to produce content that is creative enough for readers to consider sharing. SMO is becoming a staple online marketing option for big businesses in prominent cities like Houston, TX. No wonder skilled brand optimization specialists in Houston, TX are becoming more and more in demand.

Hiring content marketing professionals in Houston, TX, just like those from reputable companies like Digital Sales Development, is your best bet to producing shareable articles. These professionals are equipped with outstanding communication skills, allowing you to communicate with your target market.