Skilled content marketing professionals in Houston, TX alike would definitely agree with Kirsner’s words. In today’s world where almost every business transaction can be made online, reviews have become much more influential—sometimes even brutally frank. They’ve become so influential that about 85 percent of people read up to 10 of them before doing business online—a reduction from last year’s 92 percent, but still influential nonetheless.

Diving deeper into the numbers, one could see fairly well what makes consumers think twice on committing to a business online. In a survey conducted by Bright Local, it has been revealed that a rating of 2/5 stars is already considered too low for a business to be deemed trustworthy. On the other hand, 92 percent of customers are more likely to use a local business if it has a 4-star rating.