You started your business with modest goals but big dreams. To take things to the next level, you need to get word out about your business and position your brand as a reputable name within your industry. For that to happen, you need to earn positive reviews and build a five-star reputation on prominent review sites to generate more leads.

When ranking pages, search engines now consider consumer reviews along with content quality and other site elements. In other words, you cannot afford to ignore the role your reputation plays in your online marketing success. This is where proactive brand reputation marketing comes in.

For instance, though you cannot entirely prevent negative reviews from popping up, you can certainly address bad publicity though not in a solely reactive manner. One way to do that is to consistently provide the kind of excellent service that earns you praise and word of mouth. You must also regularly monitor your search results to identify problematic reviews. If possible, communicate with creators of negative posts or at least leave comments to explain your side.

Part of maintaining a stellar online reputation is also ensuring that your website appears among the first search results for your target keywords by means of effective SEO and content marketing. Doing so establishes your business as a credible voice within your industry and also helps push negative content further down search engine results. To achieve the best results, be sure to consult a brand reputation marketing specialist.