People might have seen or heard your name or had encountered your brand, whether it be on Google searches, social media, or word-of-mouth. They might have heard about the services you offer from colleagues or felt a buzz around your brand.

These instances mean that you already have a reputation among prospective customers, yet they still can’t determine if they have a positive or negative feeling towards your brand. Now that you have the building blocks of a reputation, the next thing you’ll have to do is build a positive one with these tips from Houston, TX brand reputation marketing experts.