Category: Internet Marketing

The Internet has become the most popular way for consumers to look up information about products and businesses. However, they only have to browse through the first page of search results to make their decision, and consumers tend to rely heavily on review sites. Houston business owners may spend years developing their brand, but bad reviews could ruin their reputations quickly. This is why brand reputation marketing, which involves actively monitoring and managing a company’s online reputation, is important.

Brand reputation marketing involves engaging with customers in constructive ways. Interacting with them means responding even to negative comments. By showing people that your company takes consumers’ opinions into consideration, you earn some goodwill among consumers for exceptional customer service. Companies can also take a more active role by soliciting positive reviews from past customers. You can’t make up reviews because Internet users can often spot fake content. Instead, highlight positive feedback from return customers. Continue reading


You started your business with modest goals but big dreams. To take things to the next level, you need to get word out about your business and position your brand as a reputable name within your industry. For that to happen, you need to earn positive reviews and build a five-star reputation on prominent review sites to generate more leads.

When ranking pages, search engines now consider consumer reviews along with content quality and other site elements. In other words, you cannot afford to ignore the role your reputation plays in your online marketing success. This is where proactive brand reputation marketing comes in.

For instance, though you cannot entirely prevent negative reviews from popping up, you can certainly address bad publicity though not in a solely reactive manner. One way to do that is to consistently provide the kind of excellent service that earns you praise and word of mouth. You must also regularly monitor your search results to identify problematic reviews. If possible, communicate with creators of negative posts or at least leave comments to explain your side.

Part of maintaining a stellar online reputation is also ensuring that your website appears among the first search results for your target keywords by means of effective SEO and content marketing. Doing so establishes your business as a credible voice within your industry and also helps push negative content further down search engine results. To achieve the best results, be sure to consult a brand reputation marketing specialist.

Is your website being haunted by a negative review that you thought had disappeared many years ago? Are you bothered that your present customers might see the review and believe it? Negative criticisms can severely damage your brand, and to counter it, you will need online reputation management.

Online reputation management is a type of service usually provided by internet marketing companies. It’s meant to help prevent companies from getting online bad reviews and to mitigate the damage from pre-existing ones. This is achieved not by deleting the bad review or confronting whoever wrote it, but by beating the bad review in influencing your target market.

Reputation management is a two-phase process. The first phase is ensuring that your website ranks high in Google’s results pages. To do this you need effective search engine optimization (SEO). Given Google’s new algorithms that give high regard to quality content, being at the top of its SERPs is tantamount to good reputation. Your ranking alone will debunk the negative content about your business.

The next phase is promoting review sites that have good testimonials about your business. If possible, they should rank high in Google’s SERPs so that your target market can see it faster than they would websites that speak badly about your business. To help you accomplish these two phases, hire a trusted online reputation management service provider.

A business’s reputation is its sink-or-swim determining factor, especially in a technology-reliant age. This means that your image and presence online can either do wonders or cause irreparable damage to your company. This is why brand reputation marketing should be a part of every company’s core business processes. Continue reading