Category: Marketing&Advertising

The Internet has become the most popular way for consumers to look up information about products and businesses. However, they only have to browse through the first page of search results to make their decision, and consumers tend to rely heavily on review sites. Houston business owners may spend years developing their brand, but bad reviews could ruin their reputations quickly. This is why brand reputation marketing, which involves actively monitoring and managing a company’s online reputation, is important.

Brand reputation marketing involves engaging with customers in constructive ways. Interacting with them means responding even to negative comments. By showing people that your company takes consumers’ opinions into consideration, you earn some goodwill among consumers for exceptional customer service. Companies can also take a more active role by soliciting positive reviews from past customers. You can’t make up reviews because Internet users can often spot fake content. Instead, highlight positive feedback from return customers. Continue reading


You started your business with modest goals but big dreams. To take things to the next level, you need to get word out about your business and position your brand as a reputable name within your industry. For that to happen, you need to earn positive reviews and build a five-star reputation on prominent review sites to generate more leads.

When ranking pages, search engines now consider consumer reviews along with content quality and other site elements. In other words, you cannot afford to ignore the role your reputation plays in your online marketing success. This is where proactive brand reputation marketing comes in.

For instance, though you cannot entirely prevent negative reviews from popping up, you can certainly address bad publicity though not in a solely reactive manner. One way to do that is to consistently provide the kind of excellent service that earns you praise and word of mouth. You must also regularly monitor your search results to identify problematic reviews. If possible, communicate with creators of negative posts or at least leave comments to explain your side.

Part of maintaining a stellar online reputation is also ensuring that your website appears among the first search results for your target keywords by means of effective SEO and content marketing. Doing so establishes your business as a credible voice within your industry and also helps push negative content further down search engine results. To achieve the best results, be sure to consult a brand reputation marketing specialist.

Building a good online reputation is hard work, but is well worth the time and energy you devote to it. After all, no one wants do business with an establishment with a negative image. With that in mind, here are a few tips to help you build and maintain a pristine online reputation: Continue reading

A look at the websites of several companies or talented individuals like musicians will yield pages for their special videos. You’d know a video has gone viral when it has been viewed and shared over social media thousands of times. The potential of online videos gives business operators a chance to use it as a marketing tool – an aspect that professionals at brand reputation marketing in Houston, TX can help you with.

In the Workplace

Some online marketers claim that companies can take a hit on their branding when they don’t show videos of their employees at work. Ideas for marketing videos may include short interviews with some employees stating the positive aspects of the business. It even works as a recruitment tool when say your firm is expanding; you only need to guide them to your website’s Careers/Employment section. Continue reading