Tag Archive: marketing

When it comes to web design, many small business owners place too much attention on what their website looks like, rather than how the website actually performs. While it is true that a beautiful website will help attract customers, a website that doesn’t work will not convert those visitors into customers.

Fortunately, working with a professional web design company in Houston, such as Digital Sales Development, can help you create a website that is both beautiful and functional. More importantly, they can design a website that can contribute to your website’s SEO efforts.


Online marketing is a useful tool, but the internet works both ways: people can also respond to your marketing efforts either positively or negatively. Thus, protecting your online reputation is essential. A company’s reputation is far more important in this age of ubiquitous access to information, as a bad name is easier to know about with the Internet. If you’re dealing with your company’s reputation, here are several points to consider.

Positive Content

First of all, content marketing professionals in Houston, TX like those working with Digital Sales Development can help a lot in maintaining your reputation. For example, when people are looking for reviews about your company or products, negative reviews (if any) can pop up on the search results.

Nowadays, people are using hashtags like crazy on just about every post but when it first started, nobody knew that it would become one of the most effective marketing tactic on social media. Twitter first adopted this quirky little innovation as a feature after one user proposed its use and other social media platforms decided to follow suit. Using hashtags, skilled content marketing professionals in Houston, TX or anywhere else can create trending topics that can be found easier and filtered by their target market.
Follow the Hottest Trends
Social media is where the latest buzz is and if you don’t keep up, you’re brand is bound to suffer. You need to stay relevant and use hashtags that people are actually using. Find out what the trending topics are and use them in your content to reach more people.

All it takes is a single marketing mistake to bring the down the reputation of your business—the one you’ve worked very hard to establish. Due to the ever-increasing competition in the market, some business owners rush their advertising campaigns without looking at the entire picture. In a world where inappropriate advertising can easily irk consumers and deflate profits, you need to be very cautious in branding your business.

Examples of Marketing Disasters

The advertising world saw several massive marketing fails from some of the world’s biggest companies and franchises in 2014. Apple shelled out a hefty $100 million to gift half-a-billion iTunes subscribers with U2’s Songs of Innocence recording—the band’s first in 5 years. Unfortunately, a lot of customers were not happy about receiving music without their permission and Apple had to quickly develop a button to remove the songs to placate the irate community.